About Us

Our journey to creating a better swimming experience.

  • Our Story
  • Our Goals

Our Mission

At AutoCoach, our mission is to provide technology that creates better races, more effective training and stronger swim communities.

Our Vision

We’re working towards a world where swimming is the pioneer sport for how technology can shape sport to be more engaging, fun and meaningful.

  • Our Values

Lead with Passion

Lead with Purpose

A company fueled by people who pursue what excites them, and empowering others to do the same.

Inspire Growth

Inspire Growth

Grow people to become the best people of themselves - by giving them the skills and opportunities to excel.

Act Authentically

Act Authentically

Create a culture of transparency and respect by encouraging honesty, accountability, and genuine collaboration.

Innovate Constantly

Innovate Constantly

We always want to be curious - and find the best way possible to create, inspire and do things.

Excellence in Kindness

Excellence in Kindness

We want to be excellently kind - at all times - to other eachother, to people and to ourselves.

Dedication to Success

Dedication to Success

We want to be dedicated to making sure that our team, our users and our people succeed where it counts .

Coaches

Experience coaching without the timekeeping.

Our products and systems are equipped with the bare essentials to get your training going and ensuring you have the flexibility to tailor your setup to your training needs.

  • Automate Interval Training

Use the interval training function on our AutoCoach Stopwatch to automatically offset swimmers times and start swimmers with customisable intervals.

  • Practice Race Starts

Built in race starts – with slight variable delays between “Take your marks” and a starting beep – can be used to hone starting ability for your swimmers.

  • Real-Time Verbal Feedback

Times are automatically read out to swimmers – saving you from putting strain on your throat. Spend more time coaching and less timing timekeeping.