About Us

Our journey to creating a better swimming experience.

  • Our Story
  • Our Goals

Our Mission

At AutoCoach, our mission is to provide technology that creates better races, more effective training and stronger swim communities.

Our Vision

We’re working towards a world where swimming is the pioneer sport for how technology can shape sport to be more engaging, fun and meaningful.

  • Our Values

Lead with Passion

Lead with Purpose

A company fueled by people who pursue what excites them, and empowering others to do the same.

Inspire Growth

Inspire Growth

Grow people to become the best people of themselves - by giving them the skills and opportunities to excel.

Act Authentically

Act Authentically

Create a culture of transparency and respect by encouraging honesty, accountability, and genuine collaboration.

Innovate Constantly

Innovate Constantly

We always want to be curious - and find the best way possible to create, inspire and do things.

Excellence in Kindness

Excellence in Kindness

We want to be excellently kind - at all times - to other eachother, to people and to ourselves.

Dedication to Success

Dedication to Success

We want to be dedicated to making sure that our team, our users and our people succeed where it counts .

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Immerse Manager

Seamless race meet control and data management.

  • Wireless Meet Control

Long-range transceiver enables two-way communication between AutoCoach devices and a Windows computer for live timing, scoring, and control across swimming, diving, water polo, and more.

  • Remote & Reliable Operation

Long-range transceiver enables two-way communication between AutoCoach devices and a Windows computer for live timing, scoring, and control across swimming, diving, water polo, and more.

  • Venue-Ready & Versatile

Ideal for multi-sport events in large or indoor pools, with optional external antenna for 50m venues and low ceilings.

  • Annual Software & Support Plan

Includes Immerse Manager access, ACS82 hardware support, software updates, mobile app (in development), social media display tools, and online training resources.

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The Buttons

Ensuring athletes are timed with precision.

They store timing data and integrate with our Immerse Manager software to send the timing results straight to your computer.

  • Built-in Redundancy

Even if your computer crashes, the buttons securely store race meet data to prevent data loss.

  • Ergonomic & Lightweight Design

Shaped to fit comfortably in your hand, with added wrist loops for secure handling.

  • Responsive Timing Software

Instantly reacts to false starts and resets timing to ensure precise race results.

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The AutoCoach Speakers

Effortlessly relay times, intervals and command swimmers.

The AutoCoach speakers are wireless and portable multi-purpose speakers designed to enhance your coaching efficiency and communication. A vital component of the AutoCoach system, our speakers provide crystal-clear communication for swimmers, coaches and event staff.
  • All-in-One PA & Race Start Systems

Amplifies the coach’s voice, plays starting whistles, countdowns, and interval commands – directly from the AutoCoach Stopwatch.

  • Automated Training Support

Enables pace testing, interval starts, and race starts for up to two lanes per speaker, reducing manual intervention and boosting training efficiency.

  • Powerful & Portable

Equipped with a 5000 mAh rechargeable battery (30–40 hrs use) and a wireless range of up to 200m, perfect for poolside mobility and reliability.

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The AutoCoach Stopwatch

Powerful, versatile and without peer.

The AutoCoach Stopwatch is the ultimate two-in-one solution – able to be used as a starting unit in race meets and as a powerful coaching tool on pool deck.

  • Dual Stopwatches

On standard timing – have the ability to record up to two lanes at once – with a single start.

  • Built for Long Training Days

10 hour battery life – designed for continuous use over a long pool day

  • High Strength LED Display

High pixel brightness means you can see it in bright sunlight outdoors.

  • Poolside Instant Analysis

Record and measure stroke index, distance per stroke and SWOLF.

  • Speaker/LED Display Integration

Use speakers as a mini PA system and displays to display times instantly.

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Schools

Create professional swimming experiences.

AutoCoach technologies are designed to meet the demands of competitive race events, offering precision, reliability, and advanced tools for seamless race management and athlete performance tracking.

  • FINA Compliant

Meets requirements for FINA regulations – allowing for qualifying times to be collected from events.

  • Integrated Race Meet Training

Available in-person or via Zoom – you’ll have dedicated 1 hour training to get you confident running a race meet.

  • Multi-Purpose Integration

Training functionality gives you a return on your purchase year round – with a Stopwatch system providing all the capabilities of a professional training system.

Clubs

Swim timing systems made easy.

AutoCoach goods are tailored for smooth and efficient race events or club training sessions – offering tools for accurate timing, seamless communication, and easy results management.

  • Integrated Race Meet Training

Available in-person or via Zoom – you’ll have dedicated 1 hour training to get you confident running a race meet.

  • Flexible and Easy-to-use

Built in race starts – with slight variable delays between “Take your marks” and a starting beep – can be used to hone starting ability for your swimmers.

  • Multi-Purpose Integration

Times are automatically read out to swimmers – saving you from putting strain on your throat. Spend more time coaching and less timing timekeeping.

Coaches

Experience coaching without the timekeeping.

Our products and systems are equipped with the bare essentials to get your training going and ensuring you have the flexibility to tailor your setup to your training needs.

  • Automate Interval Training

Use the interval training function on our AutoCoach Stopwatch to automatically offset swimmers times and start swimmers with customisable intervals.

  • Practice Race Starts

Built in race starts – with slight variable delays between “Take your marks” and a starting beep – can be used to hone starting ability for your swimmers.

  • Real-Time Verbal Feedback

Times are automatically read out to swimmers – saving you from putting strain on your throat. Spend more time coaching and less timing timekeeping.